10+ Companies That Used Clever Designs to Hide Imagery In Their Logos

by Elana

Graphic design is a fascinating skill that takes years to master and for the companies, you'll see here today, the designers they hired to create their logos (the very visual representation of their companies) were worth every penny. Creative or deceptive, it's up for you to decide but for sure someone put a lot of effort into turning a simple logo into a masterful concept to cleverly use the subtle art of subliminal messages to convince you (the prospective buyer of their products or services) that they're the best option you've got.

Have you heard of or seen any of these before? We guarantee once you see them for what they are, you'll never be able to un-see them.


1. Amazon

The mega-giant company known as Amazon has managed to sneak two subliminal messages into their logo. A small smile and an arrow that points from a to z, because they carry everything from a to z, of course!

2. Formula 1

If you look quickly and just right you'll see the number 1 placed conveniently in the white space in this company's logo. Of course, because, they are Formula "1."


3. Baskin Robbins

Famously known for their "31 flavors," Bakin Robbins cleverly stuffed a pink 31 into their logo! Nicely played.

4. FedEx

One of the most clever hidden image designs a company could concoct is surely the one that FedEx came up with. By sticking this clever little arrow in their logo they send a subliminal message to your mind that they are always moving forward.


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